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What is Social Listening?

Social media has been the internet avenue to voice everything from opinions to comments about people, brands, products, and companies. In short, anyone can voice anything on social media, be it good or bad. The borderline between success and failure for companies can sometimes be determined by monitoring these social media posts. These posts cannot simply be ignored because these can echo customer sentiments and just how much online presence clients have affected other clients.

Social listening, as it is called, is social media monitoring wherein companies monitor what is said by customers, industry influencers, and even the competition. Practically speaking, social listening on a lavish spread over all social media channels to keep watch on all posts and opportunities may be taxing when handled manually, such as opening up all social media sites to monitor what is being posted. To avoid wasting time, there are 9 useful social media management tool apps to go social listening.

Some Useful Apps and Social Media Management Tools You Can Use in Your Campaign

Reddit Keyword Monitoring Pro

With over 114.5 million views per month, Reddit is clearly the frontrunner in this field; therefore, it must be worth a lot to listen to a genuine specialist on the social listening approach. Listen in on when and where people are talking about your company, goods, and brand with the help of the Keyword Monitoring Pro app. If your rivals are talking about you on social media, you may use this management software to keep tabs on the conversation.

Vidpiq for Instagram

Did you know that 53 percent of internet users use Instagram, and of this percentage, the majority age group is 18-29? What better way to monitor what people are posting and saying on Instagram in a faster mode than to use Vidpiq? Marketing experts know that this age group carries the biggest number of worthy consumers, so you can monitor posts by username, hashtags, or location. You can even monitor users within a specified localized area. You can also use this social media management tool to monitor events and see what is being posted so you can engage by commenting on those who attended.

Hootsuite Syndicator Pro

This social networking tool is useful for keeping an eye on and controlling your blog or website. The Syndicator Pro provides full, instantaneous access to RSS feeds, which may then be easily shared across many social media platforms. To further personalize your experience, you can adjust your preferences for filtering, tracking, and monitoring keywords and the content you’ve shared with others.

Reputology

Internet marketing experts know how important online reputation can be, and this social listening tool makes online reputation easy. Your online reputation management, offline and online, can determine your product’s success or failure. This app can monitor and check all major review sites so you can engage reviewers to resolve any issues that crop up in the best and most timely manner possible.

uberVu via Hootsuite

This social media management tool combines social listening capabilities with social media analytics. With this tool, you can monitor real-time insights and other comments. Trends, stories, comments, and even influencers can be visualized in metrics.

Brandwatch

The name says it all if you want to social listen in on your brand. And not only social listening but deep listening on all social media monitoring. This app can monitor and identify over 70 million traffic sources across every known social channel, blog, forum, news, and review site, even more than that. Informed decisions and actions in real time can be taken with the help of this app.

Review Inc

It can monitor all types of positive and negative reviews and allows you to post responses for these in real time. The app can monitor over 200 popular review sites across over a hundred countries. Through this social media management tool, social media site reviews can be resolved instantly.

76Insights

Content is king even on social media sites, and 76Insights can monitor this aspect of any marketing strategy. It measures social media content for its resonance score or the number of engagements for specific content.

Hootsuite Pro

This tool provides social listening to monitor specific regions, hashtags, keywords, and others. You can do social listening on everything to stay on top of what people are commenting or reviewing about your brand, product, and company to gain advantages over the competition.

 

FAQs:

1. What are social media monitoring tools?

Social media monitoring tools are software applications that help businesses and individuals keep track of their brand mentions, customer feedback, and conversations across various social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn.

2. Why are social media monitoring tools important?

Social media monitoring tools are important because they allow businesses to listen to and analyze what people are saying about their brand online. Monitoring tools enable businesses to track brand reputation, measure the success of social media campaigns, identify customer sentiment, and discover new opportunities for engagement.

3. What features should I look for in social media monitoring tools?

When searching for effective social media monitoring tools in 2022, some important features to consider include real-time monitoring, sentiment analysis, keyword tracking, competitor analysis, social listening, trend identification, reporting capabilities, and integration with popular social media platforms.

4. Are there any free social media monitoring tools available?

Yes, there are several free social media monitoring tools available. Some popular options include Hootsuite, TweetDeck, Google Alerts, and Mention. However, it’s important to note that free tools may have limitations in terms of functionality and data analysis compared to paid tools.

5. What are the benefits of using paid social media monitoring tools?

Paid social media monitoring tools often provide more advanced features, comprehensive analytics, and greater flexibility in customization. They offer deeper insights into social media conversations, provide more robust reporting options, and facilitate efficient management of multiple social media accounts.

6. How can social media monitoring tools help with reputation management?

Social media monitoring tools are instrumental in reputation management as they allow businesses to monitor and respond to customer feedback, complaints, and reviews in real-time. This enables prompt customer service, swift issue resolution, and the ability to address potential brand reputation risks before they escalate.

7. Can social media monitoring tools help with competitor analysis?

Yes, social media monitoring tools can assist businesses in conducting competitor analysis. These tools allow you to track and analyze the social media activities of your competitors, including their brand mentions, engagement rates, content strategies, and customer sentiment. Such insights help businesses identify opportunities, learn from competitors’ successes and failures, and refine their own social media strategies.