If you’re into any sort of social media marketing, then there’s no need to convince you to do one since marketers understand the average person will spend a time span worth more than 4 years viewing their cellphones, and half of that time is usually spent on social media.

Well, all you need is to glance around a family dinner during Thanksgiving and you’ll see almost everyone hunkered down on their smartphones, all except the 6-month-old toddler and Mr. Smith, the 2-year-old family cat.

Surprisingly, even your own father who uses social media a lot will tell you that, thanks to social media, it’s now so easy to reconnect with Uncle Felix who’s doing scientific research in Africa, or speak to Aunt Marie who’s living in Canada.

It’s also easy now to search for long-lost family members who’ve dropped below the radar for more than 20 years, and this includes all those long-lost stories of cousins, friends, and even lovers.

Social media have also been great platforms for charitable movements, or awareness campaigns for certain health issues. Of course, ever since the idea came up, social media marketing has paved the way for better brand and product awareness over the internet so long as your company has a sound social media marketing plan. Understanding the benefits of social media for business is key to success.

Speaking of a social media marketing plan, 2014 has been a banner year for social media marketers, so perhaps it’s only fair to implement some newly proven strategies into your 2015 marketing for additional strength, ROI, and profits.

Entrepreneurship is a dynamic and ever-evolving field that continues to attract individuals seeking to carve their own paths in the business world. In this blog post, we will explore the key aspects of entrepreneurship and provide insights into what it takes to become a successful entrepreneur.

From identifying opportunities to building a strong foundation, we will delve into the essential elements that can help aspiring entrepreneurs thrive in their ventures.

Instead of just followers, build up a community

Twitter is sort of like the live television of social media platforms. Everyone may be watching or reading, but even if you have 10,000 followers, you’ll be lucky to have 1 percent twitting and sharing. Remember that social media is all about interaction.

So, try to insert some humor, or personality into your products or services. Social media’s primary aside from communication is to entertain, and the more entertained they are the more they will interact.

Of course, when people find your product hysterical, funny, or adorable, they tend to share more with others. For others, they may relate to it, so they share it with others as well. Also, you can’t converse with followers in the third person; you need to tweet/talk/discuss/call them out directly, by name even if possible.

 

Tell a powerful story and create a powerful movement

If your product or service was involved in a powerful story, then tell it on all your social media platforms.

Eventually, a sort of movement behind this story may materialize or you can create its own movement. The story should stand out as something charitable, inspirational, or emotional.

For instance, as part of its social media marketing plan, an animal collar company posted on social media that for every cat or dog rescued and given a decent home and owner, they would provide free animal collars to the rescued animal.

Eventually, law enforcement and animal rights groups began to coordinate with this company, keeping the company up to date on the latest successful rescues, to the point that people became very familiar with the brand name and features.

 

Influencer Marketing for Social Media Marketing Plan

Collaborating with influencers in your industry can greatly amplify your social media marketing efforts. By partnering with influencers who have a large following and influence, you can reach a wider audience and build credibility for your brand.

This strategy involves identifying relevant influencers, establishing a relationship with them, and creating content together, such as sponsored posts or product reviews. The key is to choose influencers whose values align with your brand and who have an engaged and relevant audience.

 

Contribution of User-Generated Content to Your Marketing Plan

Encouraging your audience to create and share content related to your brand is a powerful way to increase engagement and reach on social media. User-generated content can include testimonials, reviews, photos, videos, or any other form of content created by your customers or followers.

This strategy not only helps to showcase your brand’s authenticity and social proof but also allows you to leverage the creativity and enthusiasm of your audience. To encourage user-generated content, you can run contests, ask for feedback, create branded hashtags, or simply encourage your followers to share their experiences with your brand.

 

In Conclusion

A social media marketing plan is crucial for businesses to effectively reach and engage their target audience. Through the implementation of a well-defined strategy, businesses can utilize a social media strategy and platform to increase brand awareness, drive website traffic, and ultimately boost sales.

However, it is important to continuously monitor and adapt the plan to meet changing market trends and consumer behaviors. Additionally, evaluating the success of the plan through metrics such as engagement rates, click-through rates, and conversions is essential for making informed decisions and optimizing future marketing efforts.

Furthermore, it is vital for businesses to stay updated on emerging social media platforms and trends to stay ahead of the competition and maintain a strong online presence.

Overall, a strategic social media marketing plan can be a powerful tool in cultivating a loyal customer base and driving business growth.

 

FAQs:

1. What are some additional strategies I can add to my 2016 social media marketing plan?

In addition to your existing efforts, two additional strategies you can consider adding to your 2016 plan are influencer marketing and video marketing.

2. What is influencer marketing and how can it benefit my social media marketing plan?

Influencer marketing involves partnering with popular individuals in your industry or niche who have a large following on social media. By collaborating with influencers, you can leverage their reach and influence to promote your brand or products to a wider audience. This can help increase brand awareness, drive traffic to your website, and ultimately boost conversions and sales.

3. How do I find influencers relevant to my industry or niche?

To find relevant influencers, you can start by researching and identifying popular social media accounts in your industry or niche. Look for accounts with a large number of followers, high engagement rates, and content that aligns with your brand values. You can also use influencer discovery tools or platforms that connect brands with influencers.

4. Once I’ve identified relevant influencers, how do I approach them for a partnership?

When approaching influencers, it’s important to personalize your outreach and highlight the potential benefits of collaborating with your brand.

You can reach out via email or social media direct messages, expressing your admiration for their work and explaining why you believe a partnership would be mutually beneficial. Be clear about your expectations, offer any incentives or compensation, and be open to negotiation.

5. How can I incorporate influencer marketing into my social media marketing plan?

To incorporate influencer marketing into your plan, you can consider partnering with influencers for sponsored content, brand ambassadorships, product reviews, or collaborative projects. Develop a clear strategy, set goals, and establish metrics to measure the success of your influencer marketing efforts.

6. What is video marketing and why should I include it in my social media marketing plan?

Video marketing involves creating and sharing videos as part of your marketing strategy. Including video in your social media marketing plan can be highly effective as it allows you to engage your audience visually, convey your message more effectively, and capture attention in a crowded social media feed. Videos also have the potential to go viral, increasing brand visibility and reach.