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Kobe Bryant creating Kobe-branded products, social media sites in China

Kobe Bryant’s popularity in China is immense and with his career winding down, the Los Angeles Lakers star has begun to expand his presence in the country to help grow his brand. During last season’s NBA Finals, Bryant provided analysis for the China-based online community Sina.

Now, he has partnered with the Chinese e-commerce company Alibaba Group to create an even stronger foothold in the country. Not only will there be Kobe-branded products in China, but Bryant is also attaching his name to a new social media site in the country.

From an Alibaba Group press release:

Alibaba Group Holding Limited today announced an agreement with Kobe Inc., a newly formed company by the renowned basketball superstar Kobe Bryant. The Alibaba Group will release Kobe’s recent video narrative, Kobe Bryant’s Muse, exclusively through Tmall Magic Box on August 8, 2015.

In addition, Alibaba Pictures, an affiliate of Alibaba Group, will work with Kobe Inc. to create a series of Kobe branded products and distribute them through Alibaba Group’s popular retail platforms including Taobao Marketplace and Tmall.com, which are accessed by over 350 million active buyers throughout China.

To promote Kobe’s personal narrative, Alibaba Group and Sina will collaborate with Kobe Inc. to create a brand-new social media platform, bringing new avenues of connecting China’s young people directly to Kobe and his philosophies.

Andrea Fairchild, President of Kobe Inc. commented: “As Kobe Inc. looks to expand in China, the partnership with Alibaba Group and Sina will help us reach a vast number of Chinese youths who are looking to reach their full potential and be inspired by others. They offer an opportunity for Kobe Inc. to bring content, products, and services to a diverse crowd with various cultural backgrounds.”

“I believe there is power in understanding the journey of others to help create your own,” said Bryant. “This narrative is an intimate look at who I am as a person, not what I am. My dream is that others are inspired by my personal story and create epic life stories of their own.”

Wrap Up

Kobe Bryant, the legendary basketball player, is venturing into the world of business by creating a social media site in China that will feature products branded with his name. This move comes as no surprise, considering the immense popularity and influence Bryant has garnered throughout his career. The site aims to provide a platform for fans in China to connect with each other and access exclusive content related to the basketball icon.

By associating his name with various products, Bryant hopes to further solidify his brand and expand his reach among his Chinese fanbase. This ambitious undertaking is a testament to Bryant’s entrepreneurial spirit and his desire to continue making an impact even after retiring from professional basketball. With his immense talent and global presence, it is no wonder that Kobe Bryant is taking the business world by storm. In conclusion, his foray into creating a Kobe-branded products social media site in China is likely to be a resounding success.

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