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Hesitancy and disinformation are at an all-time high as vaccination programs against Covid-19 are rolled-out across the globe. Undeniably, social media fact-checking can play a significant role in slowing the spread of vaccine misinformation that is critical in controlling the pandemic.
Gestures as simple as tagging the information as false and linking to a credible source can be effective in changing perceptions about the vaccine. Facebook recognizes the importance of curbing vaccine skepticism and misinformation by adding labels to posts related to the Covid-19 vaccine that promote authoritative information. This article tells us more.
Facebook will soon add labels to all posts about coronavirus vaccines that point people to its Covid-19 Information Center, the company said in a blog post on Monday as part of its plans to promote vaccination efforts on its platforms, amidst continued criticism from health experts and lawmakers for allowing misinformation about vaccines to spread on its platform.
KEY FACTS
- In a blog post, Facebook said it is already adding labels to posts that discuss the safety of the COVID vaccines, pointing people to credible information from the World Health Organization both on its main platform and Instagram.
- In the coming weeks, labels will be added to all posts generally about Covid-19 vaccines and the company also plans to add additional targeted labels about other specific Covid-19 vaccine subtopics.
- Users who share a post about Covid-19 vaccines on Facebook or Instagram will see an additional popup with an informational label which the company says will offer people “context they need to make informed decisions about what to share.”
- Facebook has also rolled out its Covid-19 Information Center on Instagram for the first time on Monday, nearly a year after it appeared on the main platform.
- In addition to tackling misinformation, Facebook has promised to share real-time aggregate trends on Covid-19 vaccinations, intent to get vaccinated, and reasons for hesitancy with public officials.
- The company also disclosed that it has implemented several temporary measures to limit the spread of vaccine misinformation including reducing the distribution of content from users who have violated the platform’s policies on COVID-19 and vaccine misinformation.
WHAT TO WATCH FOR
Facebook is also working with health authorities and governments to expand their chatbots on the messaging service WhatsApp to enable it to allow registration for vaccinations.
TANGENT
Facebook also announced it is rolling out a tool in the U.S. that will help people identify nearby places where they can get a vaccine. The tool, which is part of Facebook’s Covid-19 Information Center will include details about hours of operation, contact info, and links to make an appointment.
CRUCIAL QUOTE
Announcing some of the new measures in a Facebook post, the company’s CEO Mark Zuckerberg wrote: “The data shows the vaccines are safe and they work. They’re our best hope for getting past this virus and getting back to normal life. I’m looking forward to getting mine, and I hope you are too.”
KEY BACKGROUND
Facebook and other social media platforms have been breeding grounds for misinformation about vaccinations and Covid-19 since the start of the pandemic last year. Facebook had previously taken a hands-off approach to moderation of vaccine misinformation with the company even expressing reluctance about tackling anti-vaxxers on the platform.
Last year in an interview with Axios on HBO, Zuckerberg said: “If someone is pointing out a case where a vaccine caused harm or that they’re worried about it — you know, that’s a difficult thing to say from my perspective that you shouldn’t be allowed to express at all.” However, in December last year, the company decided to make a U-turn by promising to take down false claims about Covid-19 vaccines.
In an update to its policy, the company said it will remove posts from Facebook and Instagram that make false claims about the safety, efficacy, ingredients, or side effects of Covid-19 vaccines, along with conspiracy theories about them.
In Conclusion
Facebook has announced that it will be adding labels to all posts about Covid-19 vaccines in an effort to promote authoritative information. This move comes as the social media giant aims to combat the spread of misinformation and ensure that users have access to accurate and reliable information.
The labels will direct users to trusted sources, such as the World Health Organization, to provide them with the most up-to-date and factual information about the Covid-19 vaccines. This labeling system will not only help users distinguish between credible and false information but will also contribute to the ongoing efforts to eradicate the pandemic.
By promoting authoritative information, Facebook is taking a significant step towards fostering a safe and informed online community. This initiative aligns with the platform’s commitment to combating misinformation and protecting its users from potentially harmful content related to Covid-19 vaccines.
FAQs:
1. What is Facebook’s new policy regarding Covid-19 vaccines?
Facebook has implemented a new policy that requires adding labels to all posts discussing Covid-19 vaccines. These labels aim to promote credible and authoritative information about vaccines.
2. Why is Facebook adding labels to posts about Covid-19 vaccines?
Facebook is adding labels to posts about Covid-19 vaccines to combat misinformation and ensure users have access to reliable information. This helps in preventing the spread of false or misleading claims about vaccines.
3. How will the labels on Facebook posts promote authoritative information?
The labels on Facebook posts about Covid-19 vaccines will include information from reputable sources such as health organizations, government agencies, and experts in the field. By providing this authoritative information, Facebook aims to ensure users have access to accurate and reliable information about vaccines.
4. Which sources are considered authoritative by Facebook for Covid-19 vaccine information?
Facebook considers health organizations such as the World Health Organization (WHO) and the Centers for Disease Control and Prevention (CDC), government agencies, and trusted experts in the field of vaccines as authoritative sources for Covid-19 vaccine information.
5. Will every post about Covid-19 vaccines be labeled?
Yes, Facebook will add labels to all posts discussing Covid-19 vaccines. This policy applies to individual user posts, as well as posts shared by pages and groups.
6. Can users remove the labels from their own posts?
No, users cannot remove the labels from their own posts. These labels are applied by Facebook to ensure the dissemination of accurate and authoritative information about Covid-19 vaccines.
7. How can users identify if a post has a label about Covid-19 vaccines?
A post with a label about Covid-19 vaccines will have a visible label attached to it, indicating that it contains information related to the vaccines. Users can look for this label to identify if a post has authoritative information about the vaccines.
8. Are the labels on Facebook posts available globally?
Yes, the labels on Facebook posts about Covid-19 vaccines are available globally. Facebook aims to provide accurate and authoritative information to users worldwide.
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