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Videos are a great way to get your audience excited about what they’re hearing. In a report entitled “The State of Inbound 2017”, it said that video content was the biggest change in the marketing business. True, more and more people are checking each other out on social media, checking companies’ backgrounds as well through various platforms including YouTube. And while YouTube continues to line it up in popularity compared to other social media channels, brands are paying attention.

Industry experts agree that video marketing has earned its place in the world of digital marketing. As studies show, 52 percent of marketing professionals around the world think that video in the form of content is the best way to get the most out of your money (ROI). For many businesses, the most difficult part of making a video is deciding where to put it on the internet, and this can be very difficult.

Because YouTube is the most popular video hosting site by far, uploading your video to YouTube is a no-brainer. Videos are a great way to get your audience excited about what they’re hearing.

 

YouTube Marketing Defined

YouTube marketing is a multi-channel strategy that uses videos to promote and advertise services and products both online and offline. This kind of marketing campaign is indeed a good way to get people to know your business, get more traffic, and make your business more visible online.

There is clearly more information on a YouTube video than there is on a normal web page. A text link can’t give as much information as a video. It is also a cheap way to build trust, so it is the most popular way of marketing on the internet today.

YouTube marketing gives you a lot of ways to make money from your YouTube channel. The most common way to make money is with ads. Surely, to make money from your videos, you can simply put advertising banners or links on them. You can also make money from your channel if you become a premium member of YouTube. With premium membership, it gives you access to a group of advertisers who aren’t available to everyone else. You’ll also be able to show YouTube ads on your website or blog.

YouTube marketing is one of the fastest-growing ways to market your business on the Internet, and it’s growing quickly. Many people want to make money with this method, and you can be a part of this new and exciting trend. To start with, you should try to make original videos because these are the ones that get the most attention. To become popular with the audience, you should first find out what they want and then do what you can to meet their needs and wants.

People want to be entertained, which is why YouTube videos get so many views. This is why people like to watch them. YouTube is the most popular social media platform today. Statista’s recent records show that there are 2.6 billion worldwide users of YouTube today. Yes, more than one-fourth of the global population is hooked on YouTube!

As digital marketing experts affirm, video has taken the world by storm! True, it has also taken over the world of marketing: and if you don’t join in, you’ll be lagging behind your competitors soon. “The more video content a business has, the more likely customers are to find and respond to it. This is because video is more popular on all social media platforms and performs better in ads than other forms of content,” the experts added.

Surely, there are a lot of videos that you can share with other people on YouTube if you use it. Once the video files have been made, they can be posted right away to each platform. It’s easy to add YouTube videos to your blog posts, which will make them more dynamic and fun. It only takes a few clicks!

YouTube, by the way, also has a search engine that both YouTube and Google use to find the content they want. Before they see the Facebook Ad, you can make sure your page is optimized for the right keywords so that when they see it, you can talk to them right away instead of waiting. Further, more and more online users — those who are using both YouTube’s and Google’s search engines to find the content they want — are indirectly instrumental in helping businesses reach more people and gain more clients.

Experts are encouraging everyone to take advantage of YouTube’s popularity, with YouTube videos always with high page-ranking on Google, usually appearing early on the first page of Google search results.

 

Benefits Of Using Video In Your Marketing Campaigns

When you use video in your marketing campaigns, there are two reasons why you should.

1. You can make a big difference in your conversion rate by posting even just one video on your site.

This is because people have very high standards for web marketing, and video ads are thought to look and sound more professional than written articles or sales pages. If you want to increase the chances that people will buy from your website, you should think about including video ads in your overall marketing plan. Further, it’s also very easy to make videos on YouTube.

There are no special skills needed to make a video advertisement. There are different software for creating videos wherein video specialists can create their materials and even AI video creators which also create short video clips. True, you can have more ideas popping up as you spend more time watching some of the best videos and looking at some of the most creative marketing videos that have been put on YouTube. As industry experts say, great online marketing videos often have high production quality and are well-made and done.

2. YouTube allows you to reach a bigger group of online users than you would on other social media sites.

A bigger online market will be able to see your video if they search for you on Google or Yahoo to see it. It’s much easier to get free leads with YouTube than it is with other channels. So if you haven’t already, you should start marketing your YouTube videos. Many have started making money with YouTube marketing, and there is a wide variety of ways to do it. Besides being able to get leads for free, you’ll also make a lot of money when you start to sell products.

It’s important to market on YouTube for a lot of different reasons: whether it’s about an upcoming event, a brand-new product or service, or part of a continuing video series with a growing build-up of followers. For YouTube beginners, you’ll find that there are a lot of other things that you can benefit from when you start learning more about video marketing. With all the ideas online and most especially from YouTube, you can try to figure out which of these myriads of ideas suits you best. Then, just go out and start marketing your videos to see how profitable YouTube marketing is.

Benefits of Using YouTube For Your Business

1. Attract Attention From Online Users

YouTube is likely to be used by your target audience, no matter what they look like or where they come from. People go to YouTube second to Google on the internet, according to Alexa statistics. According to recent Statista research, netizens upload over 400 hours of video on YouTube every minute. That would be 24,000 hours of video in an hour!

Simply put, your content can get lost in the mix so you need to create strategies to stand out on the YouTube platform. Experts suggest focusing on making videos that look good and stand out from the work of your competitors. Check their strategies, create new ideas that they don’t think about, or find topics that you can talk about in a more in-depth way.

2. Push for higher online traffic

With more than 2.6 billion users watching over a billion hours of YouTube videos each day, that is indeed a substantial quantity of traffic opportunities for everyone. Billions of people around the world may be able to see your video marketing content. Yet, as earlier mentioned, YouTube’s competition among its videos is quite stiff, with everyone wanting attention.

As experts say, “the promise of generating huge traffic on YouTube is clearly achievable.” According to the corporation, YouTube not only serves as a cost-effective distribution method, but its reach is also substantially bigger than that of traditional television and cable networks.

Consequently, cable television’s inexorable decline continues. In fact, a Google survey done in 2016 found that six out of ten Americans prefer online video to live television. By the year 2025, projections show that half of all people under the age of 32 will not be paying for a paid television subscription.

In a 2018 State of Video Marketing survey by Wyzowl.com, 81 percent of businesses employ video as a marketing technique, up from 63 percent the previous year. Video is no longer a passing novelty; it is now an essential component of any future marketing strategy.

There are many different types of videos that you may create to help you take your marketing plan to the next level, including the ones listed below:

• Explainer video – Demonstrate how your product or service alleviates frequent problems experienced by your target audience.
• Training video – Demonstrate how clients can use your products or services to get the most out of them by demonstrating how they can use them.
• Webinars – Educate your audience on a certain theme or topic they have expressed an interest in hearing about.
• Customer stories – These tell the stories of genuine customers who overcame barriers and obtained the desired results due to using your product or service.

3. YouTube can be instrumental in viral marketing

Many people equate the term “viral” with an unexpectedly big rise in popularity surrounding a piece of video content. There’s no denying that viral videos on YouTube have the ability to go viral, with everything from sneezing newborn pandas and mothers dressed as Chewbacca masks to Charlie biting his brother’s finger and dancing to the catchy chorus of Despacito being shared. Examples include TikTok films that have received over a million views, such as Bella Poarch’s.

In an ideal world, you would be able to create video content that millions of people would see, resulting in increased earnings much above your revenue projections. However, viral marketing entails more than just accumulating a flurry of millions of views.

Viral marketing is a strategy that is built on the assumption that your target audience will distribute information about your product or service. This knowledge has the ability to spread by word of mouth, and it is highly likely to be shared with each of your audience members’ social networks.

Interestingly, you can leverage your YouTube content in a variety of ways to encourage people to share it with others. Incorporate your video material into relevant blog entries, for example, or share a link to an appropriate video in a LinkedIn group conversation, to name a few ideas. The most important thing to remember while generating video content is to deliver value to your viewers.

Your viewers are more inclined to share your material with their peers if they perceive it as instructive, knowledgeable, and engaging. Many times, people who receive a YouTube video from a family member or friend will share the video with their friends and family, leading to a viral video cascade.

‘STEPPS’ is a framework for developing viral material, according to Jonah Berger, author of Contagious: Why Things Catch On (Harper & Row).

• Social Currency – People desire to appear knowledgeable. Informative content will be spread widely and will reach a large number of people as social currency.
• Triggers – Ensure that your audience is prompted to think of your brand when a specific context that corresponds to your products or services is encountered.
• Emotions – Authentic emotions should be infused into video material since feelings are just as potent as function.
• Public – Think about creating campaigns that are fundamentally simple to promote and easy to distribute throughout the general public.
• Practical Value – Content with practical, concrete answers is more likely to be shared if it is expert-driven and instructional.
• Stories – People enjoy communicating and sharing ideas through stories. Surely, it’s best to employ narratives to convey your message.

4. Increase ROI by using different video marketing channels.

It goes without saying that when you create a video to sell your business, you want to see a return on your investment. Otherwise, you’re wasting both your time and money. The good news is that 78 percent of marketers believe videos give a positive ROI, according to earlier mentioned State of Video Marketing 2018 by Wyzowl.com.

The arrival of live streaming services on platforms such as Periscope and Facebook Live, as well as short-form films on platforms such as Snapchat and Instagram Stories, has totally changed the video content market. As a result, you should be actively engaged in a range of video content channels, such as IGTV and Facebook Live, in addition to maintaining a strong YouTube strategy.

In terms of video campaigns, YouTube is the most critical channel to leverage, with the other video channels supplementing and enhancing your YouTube content.

Further, you are likely to be investing or considering investing through a variety of venues. This includes video hosting services like Vimeo, the world’s second-largest video hosting platform, as well as a bevy of social media platforms. Clearly, creating and distributing a YouTube video is a powerful component of any digital marketing effort. Because of its well-known format, a product or service can be exhibited in this manner.

YouTube’s intelligent algorithm can also enhance your popularity by recommending your videos to users who are already viewing content similar to what you’re showing. At the 2018 Consumer Electronics Show (CES), YouTube Chief Product Officer Neal Mohan revealed that AI-driven suggestions affect more than 70% of time spent on YouTube.

5. Increase your search engine rankings

When Google bought YouTube in 2006 for $1.65 billion in stock to keep itself as the world’s best search engine, it realized it made one of its best decisions in business. People who search for things on Google often see YouTube videos at the top of the results. This shows that focusing your video marketing strategy on this platform can have a big impact on your company’s search engine rankings.

In addition, keep an eye out for trends in how people search for things. According to a study done by Cisco in 2017, a video would make up 80% of all internet traffic by 2021. Because video has become more popular, Google is likely to give more weight to sites that have video content in their search results.

As you grow your YouTube channel, you will become more trusted in your market and your company will get more attention. With the right tactics, you can get a lot of people to watch your YouTube videos and, as a result, your website. Use the same care for your YouTube videos as you would for your blog posts. Research keywords first, then use them in your YouTube video’s title, description, and tags to make them more searchable.

SEO advantages of having videos on your website :

• Backlinks boost your site – Incorporating high-quality video into your website’s content can result in high-quality backlinks from other websites in your field, which can help you climb the search engine rankings.
• Bounce rates are reduced with valuable videos on your webpage. This will encourage visitors to stay for a longer period of time, especially if they watch the movie all the way through.
• Video suggestions also help in higher page ranks – If your video is relevant and well-optimized, Google may consider including it in their suggested videos section, which appears after the featured snippet and before the top organic result.

Maximize YouTube video marketing by including it in your social media marketing strategies. More social media enthusiasts who use social media share video content more than any other kind of content, and this is why. According to a study by WordStream, social media video gets 1200 times more shares on social media than text and photos when they are shared together.

Likes and other forms of social media involvement that aren’t limited to sharing are also good for the people who use social media. In Animoto’s 2015 poll, 84% of customers said they liked a company video that was on their news feed. Nearly half of people who use social media personally post company videos to their newsfeeds. YouTube videos can help your company get a lot more attention if you share them on other popular social media sites, like Facebook, Twitter, LinkedIn, and Reddit.

The more views and comments your YouTube video gets, the more likely it is to show up in the results when people search for it. And as your video’s popularity grows, it will be more likely for people to click on the links in the video, This will definitely help your online business become more visible.

Scale your business with YouTube marketing, and reach out to global audiences. YouTube has grown into a global phenomenon, with users from all around the world accessing the site. As you may well know, YouTube is available from any location and on any device. The shift from desktop to mobile computing is also helping to broaden the platform’s popularity.

According to an App Annie survey, YouTube is the top app on both Android and iOS in terms of peak monthly time spent, average monthly time spent, and peak monthly active users in a month, among other criteria. Can a YouTube marketing campaign help you scale your business, and help you reach out to your global audience? Definitely.

The global video behemoth is available in 76 different languages and 88 different nations. Resulting of a high level of accessibility, the exposure potential for your video material on YouTube is one of the most powerful marketing methods available – and this is true on a 24/7 basis, every day of the year. A YouTube video strategy is vital, especially if you want to promote to a global audience. Feel free to reach out to industry experts in YouTube marketing and advertising such as LSI Media.

LSI Media is a full-service digital marketing agency with a high-performance YouTube video marketing services team that can help you build your brand on the world’s most popular video-sharing site. At LSI Media, we can help you create high-quality and well-optimized content that will help you find your ideal customers and get them to buy from you.

We are offering complete digital marketing services to help small and medium-scale businesses level up their game with smart solutions and effective marketing strategies, including YouTube advertising and marketing. Stay tuned to our website for more of our digital marketing tips and updates.

 

In Conclusion

YouTube Marketing can be a highly effective tool for online marketing campaigns. It offers a unique platform that allows businesses to reach a global audience of billions of users. The use of engaging and visually appealing videos allows companies to showcase their products or services in a more dynamic and entertaining way.

YouTube’s targeting options enable businesses to tailor their marketing message to specific demographics, ensuring that their content reaches the right audience. Additionally, YouTube’s analytics provide valuable insights into viewership and engagement metrics, allowing businesses to refine and optimize their marketing strategies for better results.

The platform also encourages interaction and community building through comments and sharing features, creating a sense of connection and loyalty among viewers. Overall, the combination of YouTube’s extensive reach, customizable targeting, and interactive features make it a valuable tool for any online marketing campaign.

 

FAQs:

1. Is YouTube Marketing a good strategy for online marketing campaigns?

Yes, YouTube Marketing can be highly effective for online marketing campaigns. With over 2 billion monthly active users, YouTube is the second largest search engine and provides a vast audience for businesses to reach. It allows you to create engaging video content, facilitate brand awareness, increase website traffic, and generate leads.

2. What are the advantages of using YouTube Marketing for online marketing campaigns?

YouTube Marketing offers several advantages for online marketing campaigns:

• Wide audience reach: YouTube has a large user base, allowing you to target a diverse audience.
• Video format: Videos are engaging and can convey your message more effectively than other forms of content.
• SEO opportunities: YouTube is owned by Google, so optimizing your videos can boost your search engine rankings.
• Shareability: YouTube videos can be easily shared across multiple platforms, expanding your reach.

3. Can YouTube videos help increase website traffic?

Yes, YouTube videos can be a powerful tool for driving traffic to your website. You can include links in video descriptions, video annotations, or even within the video itself to direct viewers to your website. Additionally, optimized videos can appear in search engine results, leading users to your website.

4. How can YouTube Marketing contribute to brand awareness?

YouTube Marketing can significantly contribute to brand awareness by allowing you to showcase your brand’s personality, values, and products/services through videos. By creating valuable and engaging content, you can build a loyal subscriber base, reach a wider audience, and establish your brand as an authority in your industry.

5. Are there any specific YouTube Marketing strategies for online marketing campaigns?

Yes, there are various strategies you can employ for effective YouTube Marketing as part of your online marketing campaigns:

• Create high-quality, visually appealing videos that resonate with your target audience.
• Optimize your video titles, descriptions, and tags with relevant keywords.
• Utilize playlists to organize and categorize your videos for easier navigation.
• Promote your videos through social media channels and email marketing.
• Collaborate with influencers or other relevant YouTubers to reach a broader audience.