Regarding social media marketing, you can probably learn from some news. Still you probably never realized that you could learn even more from your favorite pop singer, such as Katy Perry. But it all makes sense since Katy Perry uses social media for marketing herself and her songs and albums. She’s more than just a pop diva with almost 64 million followers on Twitter, more than any popular brand could ever hope to have.

Twitter has officially announced that she has the greatest number of followers, even more than any American president that ever sat in the White House. So, what can you learn from Katy Perry about social media marketing that may seem like social media marketing news? Well, the singer’s strategy is very simple: Be yourself and have fun, and probably use some market smarts such as these:

Be realistic so people can relate to you

Even brands need a personality that should relate to the target market. Every customer (and this means “every”) always want to feel that you made a brand for them, so when you interact with them on social media, they appreciate that the brand relates to them and even understand them. When Katy Perry discusses with fans, she doesn’t urge them to buy her music. Instead, like any normal person she relates what she feels and what her aches are.

Don’t be too serious.

Seriousness may vary depending on what product or service you’re attempting to market. Still, in general, there’s nothing wrong with using some humor now and then on social media to make your customers laugh a little. If your marketing team can create some funny memes or funny hashtags that relate to your brand. However, do remember that too much humor may boomerang back at your brand. Hence, customers tend to take these things seriously when updating things that may sound like social media marketing news.

Appreciate what your customers are doing

Part of social media marketing is to engage your customers. Not only do the customers appreciate you doing this, but you should also learn to appreciate what your customers are doing for the company. Little things like telling them whenever a purchase is made give the company a chance to expand to improve the lives of other customers in other places and how you can improve the products over time. Even a little thank you and welcome go a long way.

Social Media Marketing News Means Sharing Content Too

Social Media Marketing

You can always find more interesting ways and content to make your brand more personable and encourages others to share your content. People are likelier to like, share, click, and retweet content if it piques their interest.

Inspire others

Sometimes you should post inspiring content related to the latest trends or news. For instance, you can encourage people in areas hit by tornadoes or hurricanes to “hang in there” because help is on the way. Inspiring will show people that your brand has a heart like any human.

FAQs:

1. Who is Katy Perry and why is she relevant in social media marketing?

Katy Perry is a popular American singer, songwriter, and television personality. She has a massive following on various social media platforms, which makes her a relevant figure in the field of social media marketing. Katy Perry effectively uses social media to promote her music, engage with fans, and build her personal brand. As a successful artist with a strong social media presence, her strategies and insights can provide valuable lessons for effective social media marketing.

2. What are the three simple tips about good social media marketing taught by Katy Perry?

The three simple tips about good social media marketing taught by Katy Perry are:

1. Authenticity: Be genuine and authentic in your social media presence. Show your true personality and connect with your audience on a deeper level.
2. Engagement: Interact with your followers regularly. Respond to comments, messages, and mentions. Keep your audience engaged and make them feel valued.
3. Consistency: Be consistent in your content posting schedule. Regularly provide valuable and entertaining content to keep your audience interested and coming back for more.

3. How can I apply the tip of authenticity in my social media marketing?

To apply the tip of authenticity in your social media marketing, you need to:

• Show your personality: Let your true personality shine through your social media posts. Be yourself and let your audience connect with the real you.
• Share behind-the-scenes content: Give your audience a glimpse into your life and work behind the scenes. This helps establish a deeper connection and builds trust.
• Be transparent: When appropriate, share personal stories, struggles, or successes with your audience. This adds a human touch to your brand and makes you more relatable.

Video Source | YouTube Video