{"id":15039,"date":"2017-01-30T19:20:40","date_gmt":"2017-01-30T19:20:40","guid":{"rendered":"http:\/\/www.lsi-media.com\/?p=15039"},"modified":"2017-01-30T19:20:40","modified_gmt":"2017-01-30T19:20:40","slug":"google-serps-have-changed-heat-maps","status":"publish","type":"post","link":"https:\/\/lsi-media.com\/newlsi2026\/google-serps-have-changed-heat-maps\/","title":{"rendered":"Google SERPs Have Changed: Heat Maps Study of Where People Click"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1440px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-sep-color:rgba(255,255,255,0);--awb-font-size:36px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:36;line-height:1;\">[ez-toc]\n<p>Google SERPs (Search Engine Results Pages) are constantly evolving, and understanding user behavior on these pages is crucial for businesses and marketers. A recent study has shed light on the changing patterns of user clicks on Google&#8217;s search pages, using heat maps to visualize the areas of highest engagement.<\/p>\n<p>Gone are the days when users primarily focused on the top organic search results; instead, clicks are now spread across a wider range of positions. This article will explore the implications of these changes, providing insights into how businesses can optimize their visibility and increase their chances of securing user engagement on Google SERPs.<\/p>\n<h2><strong>The Mediative team&#8217;s research on the new <i>SERP<\/i> and what they wanted to find out:<\/strong><\/h2><\/h2><\/div><ul style=\"--awb-iconcolor:#0a5783;--awb-line-height:29.75px;--awb-icon-width:29.75px;--awb-icon-height:29.75px;--awb-icon-margin:12.25px;--awb-content-margin:42px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Where on the <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.meyousocial.com\/\">SERP<\/a><\/strong><\/span> do searchers\u00a0look and click the most?<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>How important is the\u00a0location of a listing\u00a0to win views and clicks from searchers?<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>How does the complex <strong><em>SERP<\/em><\/strong> affect a strategy to be\u00a0found and seen\u00a0by potential customers?<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>How has\u00a0click activity per listing position\u00a0changed with the introduction of Google&#8217;s new <strong>SERP<\/strong> elements?<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-sep-color:rgba(255,255,255,0);--awb-font-size:32px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:32;line-height:1;\"><h3 style=\"text-align: left;\"><strong>What Mediative Found Out about\u00a0Google SERPs<\/strong><\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>Mediative recently published the results of their latest eye-tracking study where they zeroed in on how users interact with Google search results pages (<a href=\"https:\/\/lsi-media.com\/newlsi2026\/the-basics-of-branding\/\"><strong>Google SERPs<\/strong><\/a>) to identify real opportunities for SEO, PPC, and <a href=\"https:\/\/lsi-media.com\/newlsi2026\/using-consistent-branding-over-social-media-platforms\/\" target=\"_blank\" rel=\"noopener\"><strong>social media branding<\/strong><\/a>\u00a0it relates to click-through rates. What they found is enlightening and corresponds to what I\u2019m seeing with some of my clients.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-sep-color:rgba(255,255,255,0);--awb-font-size:32px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:32;line-height:1;\"><h3><strong>What is the Golden Triangle Heat Map For, and Does it Help with Google SERPs?<\/strong><\/h3><\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>Some of you remember the 2005 study known as the\u00a0<span style=\"color: #cc3333;\">Golden Triangle heat map<\/span>\u00a0displaying how users interacted with <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.meyousocial.com\/faq-items\/how-do-i-setup-google-alerts-feed-for-monitoring\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google SERPs<\/a><\/strong><\/span>, but people don\u2019t interact with <strong>SERP<\/strong>s in the same way today. <a href=\"https:\/\/lsi-media.com\/newlsi2026\/the-basics-of-branding\/\">Google<\/a> has added more search elements that impact how users view and click, thus affecting <a href=\"https:\/\/www.clearpivot.com\/blog\/the-google-serps-have-changed\"><strong>Google SERPs<\/strong><\/a>:<\/p>\n<\/div><ul style=\"--awb-iconcolor:#0a5783;--awb-line-height:29.75px;--awb-icon-width:29.75px;--awb-icon-height:29.75px;--awb-icon-margin:12.25px;--awb-content-margin:42px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Knowledge Graph \u2013 answers to fact-based searches<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Carousel \u2013 a strip of images at the top along with ratings<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Local Listings \u2013 grouped together from 2 to 7 listings<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-no\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Organic and sponsored listings \u2013 traditional Google search listings<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\"><p><em><strong>Source:<\/strong><\/em> <span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/www.capturecommerce.com\/blog\/business\/traffic-google-serps-changed-heat-maps-study\/\">CaptureCommerce<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>FAQs:<\/h2>\n<h3>1. What are Google SERPs?<\/h3>\n<p><a href=\"https:\/\/lsi-media.com\/newlsi2026\/brand-strategy-tips\/\"><b>Google SERPs<\/b><\/a> stands for Google Search Engine Results Pages. These are the pages that Google displays when you search for something on their search engine.<\/p>\n<h3>2. How have Google SERPs changed?<\/h3>\n<p>In recent years, Google has made several changes to their SERPs layout. They have introduced features such as featured snippets, knowledge panels, ads, and localized results, which have altered the way search results are presented.<\/p>\n<h3>3. What is a heat map study of where people click?<\/h3>\n<p>A heat map study of where people click is a research method that tracks and visualizes the areas on a webpage that receive the most clicks. In the context of Google SERPs, it helps us understand user behavior and the patterns of interaction with search results.<\/p>\n<h3>4. Why is a heat map study important for Google SERPs?<\/h3>\n<p>A heat map study provides valuable insights into user behavior on Google SERPs. It helps SEO experts and webmasters understand which areas on the search results page are attracting the most attention and click-throughs, which can inform their optimization strategies.<\/p>\n<h3>5. What factors can influence where people click on Google SERPs?<\/h3>\n<p>Several factors can influence where people click on Google SERPs. These include the position of the search result, its relevance to the search query, the appearance of visually appealing features like images or videos, and the presence of other attention-grabbing elements such as ads or rich snippets.<\/p>\n<h3>6. How can I optimize my website for click-throughs on Google SERPs?<\/h3>\n<p>To optimize your website for click-throughs on Google SERPs, you should focus on improving your overall search result appearance. This can be done by creating compelling meta descriptions, using relevant and eye-catching title tags, utilizing structured data markup to enhance rich snippets, and implementing schema.org markup to increase visibility in knowledge panels.<\/p>\n<h3>7. What are some best practices for optimizing my website for Google SERPs?<\/h3>\n<p>Some best practices for optimizing your website for Google SERPs include conducting thorough keyword research to identify target search terms, creating unique and high-quality content, improving website speed and performance, ensuring mobile-friendliness, and building high-quality backlinks from authoritative websites.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":28333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[29,162],"class_list":["post-15039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-google","tag-search-results"],"_links":{"self":[{"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/posts\/15039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/comments?post=15039"}],"version-history":[{"count":0,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/posts\/15039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/media\/28333"}],"wp:attachment":[{"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/media?parent=15039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/categories?post=15039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/tags?post=15039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}