{"id":22360,"date":"2021-01-01T19:45:46","date_gmt":"2021-01-02T00:45:46","guid":{"rendered":"https:\/\/www.lsi-media.com\/?p=22360"},"modified":"2021-01-01T19:45:46","modified_gmt":"2021-01-02T00:45:46","slug":"how-covid-19-changed-about-office-technology","status":"publish","type":"post","link":"https:\/\/lsi-media.com\/newlsi2026\/how-covid-19-changed-about-office-technology\/","title":{"rendered":"How COVID-19 Changed the Way we Think About Office Technology [New Research]"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1497.6px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>[ez-toc]<\/p>\n<blockquote>\n<p style=\"text-align: center;\" align=\"center\">This pandemic prompted many employers to shift to a remote work model in a bid to limit the spread of the virus, however, most businesses still managed to thrive due to advancements in communication and teleworking technology.<\/p>\n<p style=\"text-align: center;\" align=\"center\">With the right remote work software and mobile work tools, the transition to managing a remote workforce can be a seamless process. Find out how this crisis has altered our mindset about office technology and productivity while working in the comfort of our homes in this new research.<\/p>\n<p style=\"text-align: center;\" align=\"center\"><strong><i>-LSI Media<\/i><\/strong><\/p>\n<\/blockquote>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:15px;margin-bottom:15px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><p>The recent <b>COVID-19 <\/b>pandemic has changed how we think about a lot of things. From the size of our weddings and special events to the comfort level of our pajamas and stay-at-home clothes, we\u2019ve reconsidered the size, shape, and necessity of many, many elements in our lives. Work is one of these elements, if not the main one. We\u2019ve asked ourselves (and our employers) questions like:<\/p>\n<ul>\n<li>\u201cCan I get as much done at home as I would in the office?\u201d<\/li>\n<li>\u201cHow do I stay connected to my team if we\u2019re all remote?\u201d, and<\/li>\n<li>\u201cIs it really necessary to have as many meetings as I did before?\u201d<\/li>\n<\/ul>\n<p>While we\u2019ve all found different answers to these questions, one thing is consistent: <strong>COVID-19 has forced us to learn how to stay connected, motivated, and productive in new ways.<\/strong><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:36px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:36;line-height:1;\"><h2><strong><span style=\"color: #075582;\">Canva + HubSpot Marketing Survey<\/span><\/strong><\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p class=\"fusion-responsive-typography-calculated\">In October, we teamed up with Canva to better understand how the COVID-19 pandemic has affected marketing leaders, their resources, and their teams. We surveyed 502 marketing leaders (mostly senior-level marketing managers, directors, VPs, and CMOS) from across the United States and asked them how<span style=\"text-decoration: underline; color: #075582;\"><strong><a style=\"color: #075582; text-decoration: underline;\" href=\"https:\/\/lsi-media.com\/newlsi2026\/\" target=\"_blank\" rel=\"noopener\"> COVID-19<\/a><\/strong><\/span> has affected their teams, processes, and priorities. The results are in, and our findings are pointing towards a new way of thinking about work \u2014 especially the tools and technologies we use to get stuff done.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:32px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:32;line-height:1;\"><h2><strong><span style=\"color: #075582;\">How COVID-19 Changed the Way We Think and Use Office Technology<\/span><\/strong><\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>It\u2019s no surprise that the COVID-19 pandemic has massively impacted where we now work. Out of 500+ marketing leaders, 73% reported that they\u2019ve been working remotely for over three months. This will likely be the \u201cnew normal\u201d for some. A recent Gartner poll revealed that 48% of employees will likely work remotely at least part of the time after COVID-19, versus 30% doing so before the pandemic.<\/p>\n<p>But COVID-19 hasn\u2019t just affected where we work \u2014 it has also changed how we work. Many of the respondents reported new challenges in their day-to-day projects and processes:<\/p>\n<ul>\n<li>Decision-making: Over 50% agreed that their team\u2019s ability to make decisions has been negatively impacted.<\/li>\n<li>Planning: 72% agreed that their planning process has been more difficult, and over 70% have seen their planning framework dramatically change with the impact of COVID.<\/li>\n<li>Feedback: Over 70% agreed that it\u2019s become more difficult to give and receive effective feedback while working remotely.<\/li>\n<li>Productivity: Over 66% agreed that their team\u2019s productivity has dropped, and nearly 50% said they\u2019ve struggled to motivate their teams.<\/li>\n<\/ul>\n<p>If you resonate with these findings, you\u2019re not alone. It\u2019s clear that COVID-19 has been tough all around, regardless of your team size or industry. Let\u2019s unpack some more detailed trends \u2014 and potentially permanent changes \u2014 we\u2019re seeing as a result of the COVID-19 pandemic. <span style=\"color: #075582;\">Some organizations are outsourcing more marketing projects.<\/span><\/p>\n<p>Gartner found that the COVID-19 pandemic has led <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-future-of-work-trends-post-covid-19\/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\">32% of organizations<\/a> to replace full-time employees with contingent workers and contractors. Why might this be? For one, outsourcing is a common cost-saving measure. It can also help meet demand. 50% of respondents reported that it\u2019s been more difficult for their teams to come up with creative content \u2014 perhaps outsourcing projects like content marketing and design has helped teams maintain their production cadence during times of stress and burnout (which we\u2019ll explain below).<\/p>\n<p>However, hiring contractors and external agency services requires increased communication and collaboration. Gone are the days when we could walk across the hall for a chat at a co-worker&#8217;s desk or host in-person meetings with agencies.<\/p>\n<p>During the pandemic, we\u2019ve learned to replace these conversations with quick messages or video calls \u2014 most likely using a tool like <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/apps\/sales\/sales-enablement\/slack?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #075582;\"><strong>Slack<\/strong><\/span><\/a> or <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/apps\/marketing\/webinar\/zoom?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #075582;\"><strong>Zoom<\/strong><\/span><\/a>. Our respondents would agree. 75% reported that instant messaging platforms like Slack were \u201cgood\u201d and \u201cexceptional\u201d at supporting collaboration. 72% rated the same for the level of usability of these tools.<\/p>\n<p>If companies and teams weren\u2019t using an instant messaging platform before the pandemic, it\u2019s highly likely that they are now. The need for a tool like this also arises when outsourcing projects. It\u2019s more important than ever to stay aligned \u2014 especially when working with third-party contractors.<\/p>\n<p>For those keeping marketing in-house, new tools are needed. You\u2019ll see in the table above that many of our survey respondents still reported keeping or shifting many resources in-house. This could also be in an effort to save money and meet demand \u2014 by using new tools and technologies to compensate for a lack of labor.<\/p>\n<p>For example, 44% of respondents reported that their need for new visual assets and graphic design has increased since the start of the pandemic. 39% reported the demand has mostly stayed the same. Regardless, this is a vast majority of marketers who need to maintain or boost their graphic design production \u2014 in the middle of a pandemic, no less.<\/p>\n<p>A similar number of respondents (38%) reported that their graphic design software did a \u201cneutral,\u201d \u201cpoor,\u201d or &#8220;terrible&#8221; job of supporting collaboration within their team. This presents a unique opportunity to use office <a href=\"https:\/\/lsi-media.com\/newlsi2026\/internet-of-everything-1\/\">technology<\/a> and tools like <a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/apps\/marketing\/cms\/canva-205937?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #075582;\"><strong>Canva<\/strong><\/span><\/a> \u2014 to support increased customer demand while saving costs and supporting remote collaboration.<\/p>\n<p>Another set of respondents (50%) reported seeing traffic to their website increase and the need for regular updates also increase. Our study also revealed that 16% of marketers find the usability and collaboration of their website content management system (CMS) either \u201cneutral,\u201d \u201cpoor,\u201d or \u201cterrible.\u201d<\/p>\n<p>For those keeping <a href=\"http:\/\/www.lsi-media.com\/amplify-internet-marketing-combining-social-media-website-development\/\"><span style=\"text-decoration: underline; color: #075582;\"><strong>website management<\/strong><\/span><\/a> in-house, incorporating a tool like <a href=\"https:\/\/www.hubspot.com\/products\/cms?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #075582;\"><strong>HubSpot CMS<\/strong><\/span><\/a> can vastly improve your team\u2019s remote collaboration and productivity \u2014 all while meeting the increased demand from your customers (which is a good thing!). Organizations are using <a href=\"https:\/\/lsi-media.com\/newlsi2026\/internet-of-everything-1\/\">technology<\/a> to monitor and support employees.<\/p>\n<p>We\u2019ve confirmed so far that marketing teams have been pressed for productivity and collaboration while being asked to create more creative content to meet customer needs, and employer demand \u2014 all in an ever-changing, pandemic-soaked market. While office <a href=\"https:\/\/lsi-media.com\/newlsi2026\/internet-of-everything-1\/\">technology<\/a> has never been more critical, neither has recognized and acknowledged the barriers COVID-19 has created, such as an increased team workload and employee burnout (17%).<\/p>\n<p>This rise in employee burnout has led to more discussion around the responsibility of employers to their staff. A <a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/focus\/human-capital-trends\/2020\/covid-19-and-the-future-of-work.html?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #075582;\"><strong>Deloitte study<\/strong><\/span><\/a> found that, as the \u201cpandemic has put more hours into the working day,\u201d organizations should do more than just foster open dialogue and open practices around well-being. <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-future-of-work-trends-post-covid-19\/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #075582;\"><strong>Gartner agrees<\/strong><\/span><\/a> \u2014 they theorize that COVID-19 has expanded employee expectations of their employer as a \u201csocial safety net.\u201d<\/p>\n<p><a href=\"https:\/\/lsi-media.com\/newlsi2026\/internet-of-everything-1\/\">Technology<\/a> has come in handy for non-work-related needs, too. Zoom has equipped teams to host online happy hours, <a href=\"https:\/\/blog.hubspot.com\/marketing\/virtual-holiday-party?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #075582;\"><strong>virtual holiday parties<\/strong><\/span><\/a>, and even team-building activities. Companies are also sponsoring free telehealth and virtual therapy sessions. <a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-future-of-work-trends-post-covid-19\/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #075582;\"><strong>Gartner<\/strong><\/span><\/a> also found that, in a less digital sense, employers are also offering \u201csupport including enhanced sick leave, financial assistance, adjusted hours of operation, and child care provisions.\u201d<\/p>\n<p>The COVID-19 pandemic has changed how employers use office <a href=\"https:\/\/lsi-media.com\/newlsi2026\/internet-of-everything-1\/\">technology<\/a> to understand not only the employee experience but also remote employee performance. A Gartner study found that 16% of employers are using tools to monitor employees through virtual clocking in and out, tracking work computer usage, and observing employee emails or internal communications. This trend started well before the pandemic, but it will continue to grow in popularity as more folks opt to permanently work remotely.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:0px;--awb-margin-bottom-small:12px;--awb-font-size:32px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:32;line-height:1;\"><h2><strong><span style=\"color: #075582;\">Over to You<\/span><\/strong><\/h2><\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>COVID-19 has undoubtedly changed the way we think about office technology. The pandemic has forced businesses around the world to adapt and implement new technologies to facilitate remote work and ensure the safety of employees. As a result, we have witnessed a rapid acceleration and acceptance of various digital tools and platforms.<\/p>\n<p>From video conferencing solutions to project management software, companies have had to invest in and rely heavily on these tools to remain productive and connected during the pandemic. Furthermore, the crisis has highlighted the importance of reliable and secure office technology, as organizations face increased cyber threats and data breaches. This has led to a greater emphasis on cybersecurity measures and the implementation of robust IT infrastructure.<\/p>\n<p>In addition, COVID-19 has also brought to light the need for enhanced collaboration tools and software that can facilitate effective remote teamwork and communication. As businesses continue to navigate the challenges posed by this global health crisis, it is likely that the way we think about office technology will continue to evolve.<\/p>\n<p>The pandemic has served as a catalyst for innovation and has pushed companies to embrace digital transformation to a greater degree than ever before. In the post-pandemic era, office technology will play a crucial role in shaping the way we work and collaborate, ensuring efficiency, flexibility, and resilience in the face of future challenges.<\/p>\n<p>As large and difficult as these COVID-19 shifts have been, for the time being, they are here to stay. Listen to these emerging trends and invest in new processes, tools, and <a href=\"https:\/\/lsi-media.com\/newlsi2026\/internet-of-everything-1\/\">technology<\/a> in 2021. Doing so will help you combat these challenges and better motivate, monitor, and equip your remote teams. Remember, it\u2019s your responsibility to help them be productive at home, stay connected to their teams, and make room for how the pandemic is affecting their personal lives, too. Via <span style=\"text-decoration: underline; color: #075582;\"><span style=\"text-decoration: underline;\"><a style=\"color: #075582;\" href=\"https:\/\/blog.hubspot.com\/marketing\/covid-19-and-office-technology?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&amp;utm_medium=email&amp;utm_content=102324377&amp;utm_source=hs_email\"><span class=\"hscoswrapper\"><span id=\"hs_cos_wrapper_name\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\">How COVID-19 Changed the Way We Think About Office Technology [New Research]<\/span><\/span><\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>FAQs:<\/h2>\n<h3>1. How has COVID-19 impacted the way we think about office technology?<\/h3>\n<p>The COVID-19 pandemic has dramatically shifted the way we perceive and utilize office technology. With the sudden transition to remote work, companies were forced to rely heavily on technologies such as video conferencing platforms, cloud-based collaboration tools, and project management software to ensure business continuity.<\/p>\n<h3>2. What are some specific changes in office technology adoption due to COVID-19?<\/h3>\n<p>The widespread adoption of video conferencing platforms, such as Zoom and Microsoft Teams, has been one of the most significant changes. These tools have become essential for virtual meetings, conferences, and other collaborative activities. Additionally, cloud-based software and document management systems are being utilized to enable remote access to work files and facilitate seamless collaboration.<\/p>\n<h3>3. How has the pandemic influenced the importance of cybersecurity in office technology?<\/h3>\n<p>The COVID-19 crisis has highlighted the critical role of cybersecurity in remote work environments. As employees connect to company networks from various locations, security measures such as secure VPN connections, multi-factor authentication, and data encryption have become paramount to protect sensitive information from potential cyber threats.<\/p>\n<h3>4. What impact has COVID-19 had on the digital transformation of businesses?<\/h3>\n<p>The pandemic has acted as a catalyst for digital transformation, compelling businesses to accelerate their adoption of new technologies. Organizations have quickly implemented tools and systems to facilitate remote work, streamline communication, and enhance productivity. This shift has allowed companies to become more agile and flexible in handling unforeseen disruptions.<\/p>\n<h3>5. Has COVID-19 accelerated the transition to paperless offices?<\/h3>\n<p>COVID-19 has certainly accelerated the transition to paperless offices. With remote work becoming the new norm, businesses have increasingly relied on digital methods for document creation, storage, and sharing. This includes electronic signatures, document collaboration platforms, and cloud storage solutions, reducing the dependence on physical paperwork.<\/p>\n<h3>6. Are there any new emerging technologies that have gained popularity during the pandemic?<\/h3>\n<p>Yes, several emerging technologies have gained popularity as a result of the pandemic. Artificial intelligence (AI) and machine learning (ML) tools are being leveraged to analyze large datasets and automate processes. Virtual reality (VR) and augmented reality (AR) technologies have also found applications in remote training and virtual collaboration, providing immersive experiences without physical presence.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 has forced us to learn how to stay connected, motivated, and productive in new ways.<\/p>\n","protected":false},"author":2,"featured_media":22359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[185,191,192,193,194,195],"class_list":["post-22360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-content-marketing","tag-instant-messaging","tag-office-technology","tag-outsourcing","tag-productivity-tools","tag-website-management"],"_links":{"self":[{"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/posts\/22360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/comments?post=22360"}],"version-history":[{"count":0,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/posts\/22360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/media\/22359"}],"wp:attachment":[{"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/media?parent=22360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/categories?post=22360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lsi-media.com\/newlsi2026\/wp-json\/wp\/v2\/tags?post=22360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}