It’s one thing to open social media research platforms for your brand exposure, post content, and engage customers with comments and replies. It’s another matter to do proper social media research to see if your brand is getting proper exposure. You get more traffic to your sites and get the upper hand over your competition, or vice versa.

You need to consider if your social media marketing is doing more direct advertising and posting rather than understanding what your target niche market wants. It’s one thing to generate more leads, but it’s another matter to come up with clever hashtags to create more followers so these followers can create even more followers and share your brand and generate even more leads. Thus, you need good social media research skills to analyze trends and topics for your brand.

Facebook

Facebook isn’t essential to your success; it also is for your competitors. You can’t make profiles, have liked, click like, and share. Your competition is doing that as well. You need to do a graph search that compiles information based on phrases about your brand and displays popular posts, topics, and users related to these keyword phrases.

You can also do this with the competition to see how they rank. You also need to study and analyze how groups are doing in sharing posts, pictures, and other feeds and content. You also need to be able to track their comments to understand better what appeals to them.

Twitter

You get high-quality results by only using low-quantity and low-quality posts. Some tweets are often no more than 2 sentences long and often in broken English if used. And yet this is the unofficial favorite social media site of millennials since it gives them 24/7 coverage among social media platforms.

Like the tools used on Facebook for graph search and group analytics, you can use a Twitter analytics tool to gather and analyze important information, such as hashtag usage, most-retweeted posts, most mentioned posts, and post replies to posts. 

LinkedIn

This is the network of choice (or default) for professionals, and this is often the site for studying B2B and the competition. You can do brand exposure by gaining connections to groups or circles, and these circles allow companies to connect with their customers. You also need to watch feeds and active topics and analyze the demographics of the customers provided by circles so you can post the most compelling content for them.

The Cornerstone of All Brand Exposure is Improved Customer Service

Brand exposure also means great customer service and connecting with customers.

FAQs:

1. What is social media research?

Social media research is the process of analyzing and gathering information from social media platforms to gain insights about target audiences, competitors, and industry trends. It involves monitoring and analyzing conversations, opinions, and behavior on various social media channels to make informed decisions for improving brand exposure.

2. How can social media research help in improving brand exposure?

Social media research provides valuable data about your target audience, their interests, and preferences. By understanding their needs and desires, you can tailor your content and marketing strategies to effectively engage with them. It also helps identify industry trends and monitor competitor activities, allowing you to stay competitive and relevant.

3. What are the three key social media research methods for improving brand exposure?

The three key social media research methods for improving brand exposure are:

1. Demographic Research: This involves gathering information about the age, gender, location, and other demographic factors of your target audience. It helps ensure your content and messaging are tailored to resonate with them.
2. Keyword Monitoring: By monitoring keywords related to your brand, industry, or target audience, you can identify trends, popular topics, and conversations that are relevant to your business. This helps in creating content and engaging with your audience in a meaningful way.
3. Competitor Analysis: Analyzing your competitors’ social media activities can provide insights into their strategies, engagement techniques, and content performance. This knowledge can help you differentiate yourself and find gaps in the market to improve your brand exposure.

4. Which social media platforms should I focus on for research?

The social media platforms you should focus on for research depend on your target audience and industry. It’s recommended to start with the platforms where your target audience is most active. Platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube are commonly used for social media research. However, it’s important to analyze your own social media data to determine the most effective platforms for your brand.

5. How often should I conduct social media research?

The frequency of conducting social media research depends on your brand’s goals, industry, and available resources. It is recommended to conduct regular research to stay updated with the latest trends, changing audience preferences, and competitors’ activities. Monthly or quarterly research is a good starting point, but adjust the frequency as needed based on your specific brand needs.