Social Media Monitoring Tools Can Help Small Businesses

Social media is already an integral part of internet users daily, whether at work online or for communications purposes. For these purposes alone, social media is revolutionizing how advertising is done on social media. Instead of just merely advertising products and services, it can now build up customer relationships and following.

Freelancers and small business owners aren’t excepted for all this. In fact, because of the leveling of the marketing playing field that social media has brought, social media can be that extra platform push to generate more business. Since many large businesses are taking advantage of social media monitoring tools to monitor their social media marketing, freelancers and small businesses can do the same.

Aside from monitoring their social media marketing, freelancers and small businesses that do their own marketing or have hired another freelancing marketing individual can use social media monitoring tools o do even more work in less time. Here is a list of well-known tools that are specially made for freelancers and small businesses.

Popular Social Media Monitoring Tools You Can Use in Your Online Business

Typeform

Instead of manually asking each follower what their favorite coffee brand or flavor is, you can ask them all together using an interactive survey platform like Typeform. It can integrate into any social media webpage with ease and has many necessary features.

Brand24

It can really be daunting to manually attempt to monitor what people say about your brand on the internet. It’s already hard to monitor one social media site alone, let alone several. Google Alert isn’t enough to monitor your brand, but Brand24 can actually keep you updated with both potential and current customers.

Sendible

This is unique among social media monitoring tools because not only can it monitor social media sites and your brand, but it can also differentiate and separate social media that mobile devices have accessed. You can even schedule posting on any social media site, blog, and mailing list separately for PCs and laptops, and mobile devices.

Everypost

This is a brilliant tool that allows the user to publish, update, and manage all social media content using only one dashboard. You can publish, schedule, and modify content for your own needs without wasting any time on manual posting.

Mass Planner

If your social media marketing plan is just for posting content on Facebook, Google+, Pinterest, Twitter, and LinkedIn without curating, this tool is for you. It simply posts a content as you schedule them, keeps an eye out for “target your audience,” and allows replies to specific sets of followers.

HowSociable

This tool is perfect for freelancers and small business owners who have no time to look at graphs for the whole day. This tool gives a specific report on how well you’re doing on specific social media sites and lets you know where you’re strongest.

Hootsuite

You’ll find this tool mentioned in many reviews, and this free tool has proven its worth over the years with many social media marketers. Can more than 10 million users be wrong in using this social media relationship monitoring platform? And this includes 744 companies in the Fortune 1000 companies, which is what it means to level the playing field of marketing. If this tool can work for these companies, think about what it can do for freelancers and small businesses.

FAQs:

1. What are social media tools?

Social media tools refer to software or platforms that allow users to manage, analyze, and optimize their social media presence. These tools help freelancers and small businesses effectively manage their social media accounts, schedule posts, monitor engagement, analyze performance, and more.

2. Why are social media tools important for freelancers and small businesses?

Social media tools can significantly enhance the efficiency and effectiveness of freelancers’ and small businesses social media marketing efforts. These tools help automate tasks, save time, increase productivity, improve content quality, track results, and engage with target audiences, leading to better brand visibility, increased audience reach, and higher conversion rates.

3. Can you recommend 7 powerful social media tools for freelancers and small businesses?

Sure! Here are seven highly effective social media tools for freelancers and small businesses:

1. SocialPilot: SocialPilot is a comprehensive social media scheduling and marketing tool that allows you to manage multiple social media accounts, schedule posts, analyze performance, and collaborate with team members.
2. Hootsuite: Hootsuite is a popular social media management platform that offers scheduling, monitoring, and reporting features across various social media channels, providing a centralized dashboard for efficient social media management.
3. Buffer: Buffer is a user-friendly social media scheduling tool that enables you to schedule posts, analyze performance, and discover content ideas to engage your target audience effectively.
4. Sprout Social: Sprout Social offers a range of social media management features, including scheduling, monitoring, and engagement tools, along with powerful analytics to measure the impact of your social media efforts.
5. MeetEdgar: MeetEdgar is a unique social media automation tool that automatically categorizes and schedules your content across multiple social media platforms, helping you maximize your reach and save time.
6. Canva: Canva is a versatile graphic design tool that allows freelancers and small businesses to create visually appealing social media posts, cover images, banners, and other graphic assets without any design experience.
7. Google Analytics: Although not solely a social media tool, Google Analytics helps freelancers and small businesses track and measure the effectiveness of their social media campaigns, identify top-performing content, and gain insights into audience behavior.