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State of Content Marketing

As social media professionals, we’ve always known that “Content is King.”  This is an interesting outlook for the rest of 2019.

The third annual State of Content Marketing Survey results are now in — the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven’t reached perfection yet.

Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like — in 2019, that number increased to more than a third of marketers.

Additionally, if we look back to 2017, just 70% of marketers found marketing effective for their brand. Much of that was driven by a distinct lack of knowledge about its use. Now, 96% of marketers say their deeper understanding is translating to results — and into a fully integrated marketing strategy. You can see some of the highlights from the survey in the infographic below.

If you’d like to read the full results, you can download them here.

via The State of Content Marketing 2019 [Infographic]

Netflix’s Black Mirror has done it again. This time, instead of innovating how we tell stories as the show did with Bandersnatch (controversial opinion), it’s innovating how we market them and lift social media content creators in the process. In anticipation of season 5 of the show, Netflix releases a Black Mirror mini-series on its Latin America YouTube channel. With episodes dropping on May 26th, June 2nd, and June 6th, the mini-series will feature the inspired takes on Black Mirror from the YouTube community’s own Rudy Mancuso, who will direct, score, and star in the episodes. This arrangement may help bridge the worlds of traditional and social media.

Advancements in the world of YouTube and advancements in traditional media tend to run on parallel tracks. There are traditional media stars that have built strong followings on YouTube, like Will Smith. Some YouTubers transition to traditional media, like Lilly Singh. However, there are dozens of failed attempts to bridge the gap between these two worlds for every success story. The different nature of the two fields makes it difficult to move between them, frustrating YouTubers seeking to break into the industry and studios seeking to popularize their content through social media.

Little Black Mirror is the result of a synthesis between YouTubers and studios that are beneficial to and maximizes the strengths of both parties. Netflix now has a creator who’s amassed millions of followers on YouTube and Instagram because of his creative social media work managing their latest creative social media campaign. Mancuso is now attached to one of the most popular shows on television (both regular television and streaming services): a major mainstream resume builder. An arrangement like that of Little Black Mirror may provide an alternative for YouTubers struggling to balance their goal of mainstream prominence with the commitment to the online community they have spent years interacting with. YouTubers may become mainstream famous because of social media, not despite it, which is what seems to be the case so far.

via ‘Little Black Mirror’ Means Big Things For Social Media Creatives

In Conclusion

Content marketing is a powerful state that continues to evolve and shape the digital marketing landscape. It has proven to be an effective strategy for businesses of all sizes and industries, driving customer engagement, brand awareness, and ultimately, revenue growth.

The ability to create and distribute valuable and relevant content has allowed companies to establish themselves as thought leaders, build trust with their audience, and drive organic traffic to their websites. Additionally, content marketing enables businesses to establish strong relationships with their customers by providing valuable information and educational resources that fulfill their needs and interests.

This not only enhances the customer experience but also increases customer loyalty and retention. With the rise of digital platforms and the ever-increasing amount of information available to consumers, content marketing offers businesses a way to cut through the noise and stand out in a crowded marketplace.

It allows them to connect with their target audience on a deeper level, personalizing their marketing efforts and delivering tailored messages that resonate with their specific pain points. As technology continues to advance and consumer expectations evolve, content marketing will continue to play a vital role in helping businesses connect with their target audience and drive meaningful results.

FAQs:

1. What is content marketing?

Content marketing is a strategic approach to marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to drive profitable customer action by providing informative and engaging content that is aligned with the audience’s interests and needs.

2. Why is content marketing important?

Content marketing is important because it has the power to build brand awareness, establish thought leadership, engage and nurture leads, drive website traffic, and ultimately increase conversions and sales. It allows businesses to connect with their target audience on a deeper level and provide value before asking for anything in return.

3. How does content marketing help with search engine optimization (SEO)?

Content marketing plays a crucial role in SEO as search engines prioritize high-quality, relevant content. By consistently creating valuable content that incorporates relevant keywords and provides valuable information, businesses can improve their organic search rankings and increase visibility in search engine results pages. Additionally, content marketing can attract backlinks from other websites, which is another important factor in SEO.

4. What are the key elements of a successful content marketing strategy?

A successful content marketing strategy involves several key elements, including:

• Target audience: Clearly define your target audience and understand their needs and pain points.
• Goals and objectives: Setting clear goals and objectives that align with your overall business objectives.
• Content creation: Creating high-quality, valuable content that is relevant to your audience.
• Content distribution: Develop a plan to distribute and promote your content through various channels.
• Measurement and analysis: Tracking and analyzing the performance of your content to make data-driven improvements.