Over the last 2 years, the world shifted to a remote workforce in response to the global pandemic. Many small and medium enterprises are also prepared to increase their brand visibility.

Thanks to innovations in marketing technology, we now have new options to better reach target audiences and keep updated on what’s going on in the world. Traditional marketing tactics have been replaced by online marketing techniques to assist companies to expand and scale. To reap the benefits of digital marketing tactics, businesses have begun to make more investments into their marketing initiatives.

In this podcast episode of Life Way Points, we meet Ashleigh-Ann Mowatt – an experienced journalist, media, and communications specialist and the current executive of Live Well Jamaica, a job-training service that aims to help create and broaden Jamaica’s way of digital work through the information and real-life experiences. Ms. Mowatt seeks not only to help people “navigate the world of modern work” and transition to the “digital space” of marketing and personal branding but to also guide them in staying relevant in their own industry.

Ashleigh-Ann Mowatt, with Idris Grant (LSI Media CEO) and Chris Grant (LSI Media Exec. VP), discuss how, through online events and zoom calls, several digital marketing teams were able to assist their organizations in bringing their audiences together. The focus on customer communications via digital methods is expected to continue even after the pandemic is over, as online events have become the norm. Digital marketing techniques enable your company to increase sales by making it more visible and accessible to more customers who are already shopping for products and services in your industry.

Listen to the latest Life Way Points podcast episode from LSI Media, with special thanks to Ashleigh-Ann Mowatt for bringing a fresh perspective and getting involved.

LSI Media: Life Way Points

The podcast provides valuable insights into the connection between psychology, society, and business. The discussion highlighted how societal factors, such as culture and social norms, can influence the behavior and decision-making processes of individuals within an organization. It emphasized the importance of understanding these psychological factors in order to create a more productive and harmonious work environment.

The podcast shed light on the impact of societal issues, such as inequality and discrimination, on both individuals and businesses. It emphasized the need for organizations to address these issues in order to promote social responsibility and inclusivity. Additionally, the podcast explored how psychological theories and research can be applied to business strategies and practices. It demonstrated how understanding consumer behavior and motivation can lead to more effective marketing campaigns and product development.

Overall, the podcast highlighted the interconnectedness of psychology, society, and business, and the importance of considering these factors in organizational decision-making. By acknowledging and addressing these connections, businesses can not only improve their performance but also contribute to the well-being of society as a whole.

FAQs:

1. What is the connection between psychology, society, and business?

The connection between psychology, society, and business is multifaceted. Psychology helps us understand human behavior and cognition, which influences how individuals interact with society and make decisions in the business world. It plays a crucial role in understanding consumer behavior, employee motivation, leadership styles, and organizational dynamics within different societies and cultures.

2. How can psychology contribute to business success?

Psychology can contribute to business success by providing insights into consumer preferences and decision-making processes. Understanding consumer psychology helps businesses tailor their marketing strategies and product designs to meet customer needs effectively. Additionally, psychology can enhance employee productivity and satisfaction by applying principles of motivation, teamwork, and leadership that align with individual and organizational goals.

3. In what ways does society impact business?

Society impacts business in various ways. Cultural norms, values, and societal expectations influence consumer behavior, market trends, and business practices. Social, economic, and political factors within society determine market demand, business regulations, and the overall business climate. Businesses that are aware of and adapt to societal changes and needs are more likely to succeed in a dynamic environment.

4. How does business impact society?

Business impacts society through economic contributions, job creation, and technological innovations. Successful businesses generate employment opportunities, contribute to economic growth, and help improve living standards. However, businesses also have social and environmental responsibilities. Their actions can affect income inequality, resource depletion, and social justice. Ethical and sustainable practices are essential for businesses to ensure a positive impact on society.

5. What are some psychological factors that influence consumer behavior?

There are several psychological factors that influence consumer behavior, including perception, motivation, attitudes, personality, learning, and social influences. Perception refers to how individuals interpret and make sense of information. Motivation influences the needs and desires that drive consumer behavior. Attitudes shape consumers’ preferences and purchase decisions. Personality traits can affect brand choices. Learning processes and social influences, such as family, friends, and culture, also impact consumer behavior.