Having strong content on a business website and social media marketing is one thing, but it’s another world when marketing is using visual branding. It’s no surprise that the fastest growing social media platforms – Pinterest, Instagram, Snapchat, Facebook, and Twitter – have become the main marketing platforms for visual branding or social media branding.

Visual social media branding is the visual content on your social media networks, such as your profile picture, cover photo, and pictures you include with your social posts. Remember the lessons in your Psychology class in college because visuals translate to the human brain to make a better and faster understanding, more than words. Visual content also tends to engage more social interaction. On Facebook alone, 93 percent of engaged and commented posts are those with images compared to status updates, links, and even videos.

Consistent colors

If you study the most successful brands, you’ll see that they use the same colors repeatedly, usually a color or colors associated with their logo (think Coke, Cadbury, Nike, etc.). Take a page from their social media marketing playbook and repeat the colors in your logo, in the texts, and of course, on images.

You need two to four colors for consistent use on your social media posts. It helps if these colors can also be associated with your products. The repeated use of the same colors will familiarize consumers with your brand name.

Understand a little about color psychology

Studying a little bit about color psychology will also help you evoke feelings in your customers. If you study technology companies like Dell, IBM, HP, Samsung, and Apple, they usually use blue to symbolize progress and intelligence. The red used by the Virgin gives off feelings of boldness and confidence. Bright colors like red, orange, and yellow give passion, excitement, energy, and optimism.

Dark colors like black and violet usher in sophistication, creativity, and individualism, while green is about nature. Thus, your color must reflect your brand, product, and service. If your website or brand is still new, you might want to use bright colors or pastel colors, especially if your niche market is from a young age.

Your font should reflect your brand’s personality.

Like colors, your font should reflect the personality of your brand. Get three fonts and use them on your website pages and blogs. Use them also on the cover photos and other posts on your social media platforms.

You can use a font for your title or heading, a font for your subtitles, and a font for your body text. If you want to look at a sample ad, look at how Nike does it. The font on your title or heading should be a large design font, and this must display most of your brand’s personality. The font on your subtitle and body should be easy to read.

Social Media Platforms Use Only the Most Appropriate Images

Always use images that have a consistent theme with your brand and products. The most compelling images for your company and products are those that you take yourself with whatever camera you use, though a branded DSLR camera will always be the best for image clarity or effects. If you want samples of great visuals, look at ads from the big beer companies in their social media marketing.

FAQs:

1. Why is consistent branding important for social media?

Consistent branding is important for social media because it helps to create a strong and recognizable brand identity. When your brand consistently uses the same colors, fonts, logos, and tone of voice across all social media platforms, it becomes instantly recognizable and memorable to your audience. This consistency builds trust, credibility, and loyalty.

2. How can I maintain consistent branding on social media?

To maintain consistent branding on social media, you can follow these four brilliant ways:
1. Develop brand guidelines: Create a set of guidelines that outline your brand’s visual and verbal elements, such as logo usage, color palette, fonts, and tone of voice.
2. Use branded templates: Design and use templates for your social media posts to ensure consistent visual elements.
3. Embrace a consistent tone of voice: Develop a consistent writing style and tone that reflects your brand’s personality and values.
4. Monitor and enforce consistency: Regularly check your social media posts to ensure they align with your brand guidelines.

3. How can consistent branding improve my social media engagement?

Consistent branding improves social media engagement by creating a cohesive and recognizable presence. When your audience sees consistent branding, they are more likely to remember and identify with your brand, leading to increased engagement, such as likes, comments, and shares. Consistency also helps to establish your brand as a trusted authority in your industry, encouraging your audience to engage with your content more actively.

4. Can I have different branding across different social media platforms?

While it’s possible to have slight variations in branding across different social media platforms to cater to their specific requirements, it’s generally recommended to maintain consistent branding elements. This ensures that your brand is easily recognizable regardless of the platform and builds a cohesive brand identity. Consistent branding helps to reinforce your brand message and values, making it easier for your audience to connect with your brand across different platforms.